The concept started as an idea before around twenty years back in 2000. The intent was to create a Saudi local coffee shop brand that brings quality coffee to its customers with potential to grow and become a leading brand spreading in the Gulf region. The first branch was established in August 2018 in Khobar City with the theme of focus on speciality coffee. It provides a hybrid setup combining serving coffee with a comfortable environment at a prime location. With the success of the first branch, the management of the coffee shop are eager to pursue their vision to grow capitalizing on the gained experience and strength of the execution team.