PT Magfood Amazy Internasional is a national chain family restaurant under PT Magfood Inovasi Pangan established in 2001 as a New Product and business development company to serve food and beverages industries in indonesia. Innitialy magfood started with food stalls were selling fried chicken and potatoes in 2002 and building big network aroud indonesia. Due to market opportunities and internal management competencies decided to transition into family restaurant concept by launching "Magfood Amazy" brand in 2007 and develop intofranchise busines system in order to be avalaible all around indonesia. The menus serve are chicken crips, potatoes crips, fried chicken, burger crips, rice bowl, soup, chicken steak, chicken chesee sauce etc with ag line is "the most wanted crispy"