Established in 2003, Kebab Turki Baba Rafi is striving to be the world's biggest, most profitable, and most influential kebab chain. Inspired by a street food he discovered when visiting Qatar, Hendy Setiono came home to Indonesia with an idea of opening his first small kebab business. Started with a small pushcart in Surabaya, Indonesia, Hendy Setiono managed to grow Kebab Turki Baba Rafi into 1300 outlets outlets throughout Indonesia and 68 outlets in 9 other countries: Malaysia, India, Philippines, Sri Lanka, China, Singapore, Brunei Darussalam, Netherland, and Bangladesh.
Various innovations and collaborations keep Kebab Turki Baba Rafi standing still until this very time. Not only traditional style of kebab, the team has developed kebab into more various and interesting modifications, suited for Indonesia's local and international taste.